Indian Journal of Multidisciplinary Research and Studies

Tourist Typologies in Ayodhya: Mapping Visitor Profiles for Religious Tourism Development

Ayodhya, one of India’s most significant religious and cultural destinations, has witnessed a growing influx of tourists, particularly in the wake of recent developments enhancing its visibility and infrastructure. This study aims to analyse the typologies of tourists visiting Ayodhya, with a focus on understanding their demographic profiles, motivations, travel behaviour, and patterns of engagement with the city’s religious and cultural sites. By categorizing tourists into distinct types—such as pilgrims, heritage tourists, casual visitors, and spiritual seekers—this research provides valuable insights into the diverse spectrum of visitors shaping Ayodhya’s tourism landscape. Primary data collected through surveys and interviews, complemented by secondary sources, form the basis for the typological mapping. The findings highlight how different tourist segments interact with the destination and suggest strategic considerations for tailored tourism development that aligns with the city’s religious significance and visitor expectations. This typological approach offers a foundation for destination planners and stakeholders to enhance visitor experience, infrastructure planning, and heritage management in Ayodhya.